Strategic Advisory
I founded and manage TwentyOne Sports & Entertainment, a sports consultancy specializing in branding, communications, and strategic development. I have worked with football clubs, investor groups, and startups, advising on ownership strategy, brand positioning, media strategy, and stakeholder communications. My work spans a range of projects, some of which must remain confidential, but each engagement is tailored to deliver strategic impact and long-term value.
PFA Club Relations
As part of the PFA, I lead club and partner relations to boost visibility of PFA initiatives across business, coaching, and media. Much of this work can be found in the various projects displayed on the website.
Crowdmanager UK Manager
Crowdmanager is a fan engagement and marketing platform that delivers digital campaigns for over 150 clients worldwide.
I led client relationships and B2B sales in the UK—one of the most competitive sports business landscapes—by marketing and selling an integrated solution encompassing fan engagement, sponsorship, and data collection. As the company's first and only UK representative, I held pitches and secured deals with major clients, including Rangers FC, QPR, and Newcastle United.