Strategic Consulting

I founded and manage TwentyOne Sports & Entertainment, a strategic consulting firm specializing in sports media and business. I lead and collaborate with executive teams, clubs, and external agencies to develop impactful strategies that drive growth and engagement. This includes advising on strategy development, communications, brand growth, and fan engagement initiatives. I also oversee entertainment projects, such as podcasts and YouTube content, featuring prominent industry figures.

PFA Club Relations

As part of the PFA, I lead club and partner relations to boost visibility of PFA initiatives across business, coaching, and media. Much of this work can be found in the various projects displayed on the website.

Crowdmanager UK Manager

Crowdmanager is a fan engagement and marketing platform that delivers digital campaigns for over 150 clients worldwide.

I led client relationships and B2B sales in the UK—one of the most competitive sports business landscapes—by marketing and selling an integrated solution encompassing fan engagement, sponsorship, and data collection. As the company's first UK employee, I held pitches and secured deals with major clients, including Rangers FC, QPR, and Newcastle United.